Effective Date: October 29, 2024

Kraken Games Lab (“we,” “our,” or “us”) operates the website krakengameslab.com (the “Site”). We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This privacy policy explains how we collect, use, and share information about you when you visit our Site or engage with our services.

Information We Collect

We collect the following types of information:

Personal Information:
When you purchase from our store, sign up for our newsletter, or engage with our marketing activities, we collect personal information, including your name, email address, phone number, shipping address, and payment information.

Device Information:
We automatically collect information about your device when you visit our Site, such as your IP address, browser type, time zone, and some cookies that are installed on your device. We also collect information about how you interact with the Site, including the pages you view and the links you click.

How We Use Your Information

We use your personal information to:

• Process transactions, deliver products, and provide customer support.
• Send marketing emails and text messages (with your consent) related to promotions, products, or services.
• Improve and personalize your experience on our Site.
• Analyze site traffic and user behavior using tools like Google Analytics.
• Manage our paid advertising campaigns through networks such as Google Ads, Facebook Ads, or other similar platforms.

Advertising & Analytics

We use Google Analytics and other advertising networks to collect information about how you interact with our Site. This helps us understand website traffic, optimize our services, and target advertisements to users who may be interested in our products.

Advertising Networks:
We participate in various advertising networks (such as Google Ads, Facebook Ads, etc.), which use cookies and similar technologies to deliver personalized ads based on your past browsing behavior. You can opt out of personalized advertising by adjusting your browser settings or visiting the Network Advertising Initiative opt-out page.

Email and Text Marketing

With your permission, we may send you marketing emails and SMS messages about new products, special offers, and other updates. You can unsubscribe from these communications at any time by following the opt-out instructions in the emails or messages.

Our CRM system securely stores your information and is used to manage email and text message communications. Your data will only be shared with third-party services necessary for these communications (such as email or SMS service providers).

Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies help us understand your preferences based on previous or current site activity, enabling us to provide better services.

You can control cookie preferences through your browser settings. Disabling cookies may affect your ability to use certain features of the Site.

Data Sharing

We do not sell your personal information. However, we may share your information with third parties for the following reasons:

• Service Providers: To process payments, manage shipping, and handle marketing communications.
• Advertising Partners: For ad targeting and optimization purposes.
• Legal Obligations: To comply with legal requirements, respond to lawful requests, or protect the rights and safety of our company.

Your Rights

You have the right to:

• Access and request copies of your personal data.
• Correct or update your information.
• Request the deletion of your personal data (subject to legal requirements).
• Opt out of marketing communications at any time.

Data Security

We implement security measures to protect your information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with the updated effective date.

Contact Us

If you have any questions or concerns regarding this privacy policy, please contact us at:

Email: info@krakengameslab.com
Phone: (844) 648-2400
Mailing Address: 6700 N. Linder Rd. Suite #156-403 Meridian Idaho 83646